Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. If the rate per square cm of TOI is Rs 4800, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)
a. Rs 3840000
b. 3740000
c. 3640000
d. 3540000
Q. If India Today full page cost is Rs 730000 but will be the cost of three insertions of full page
a. Rs 2190000
b. Rs 2180000
c. Rs 2170000
d. Rs 2160000
Q. What is the value of CPM, if the cost of advertisement is 99000 and readership is 4, 50,000?
a. 230
b. 220
c. 240
d. 245
Q. What will be the average frequency if the OTS is 4,55,000 and Net readership is 1,250,00
a. 3.54
b. 3.44
c. 3.64
d. 3.74
Q. If readership is 10000 and Duplication is 1000 what is the net readership
a. 8000
b. 9000
c. 7000
d. 9500
Q. Once a media campaign is completed
a. the planner compares the plan’s expectations and forecasts
b. the planner compares the plan’s profits
c. the planner compares the sales
d. the planner compares the awareness
Q. A good media brief should ideally include
a. Profit projections
b. Objective or objectives the proposed advertising is trying to accomplish.
c. Sales projections
d. Awareness targets
Q. Media auditing
a. It is the practice of checking that the media that a client has bought is in the right places, at competitive prices
b. Annual financial accounts audit
c. It’s done annually as a formality
d. Its buying media from third party
Q. NCCS is used to:
a. classify Television in India
b. Generate TRP
c. classify Newspapers and Magazine in India
d. classify households in India
Q. Media planning process for determining the most ______ of media for achieving a set of media objectives
a. time consuming
b. brief
c. cost-effective mix
d. costly
Q. Media planning helps achieveing _____ as well.
a. advertising objectives
b. marketing
c. geographical
d. sales