Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. A financial instrument which can be used more than once to borrow money or buy goodsand services on credit is ______________
a. debit card
b. credit card
c. smart card
d. none of these
Q. A security tool to verify the authenticity of the message and claimed identity of thesender and to verify the message integrity is
a. encryption
b. firewalls
c. digital certificates
d. digital signature
Q. The private content of a transaction, if unprotected can be intercepted when it goesthrough the route over the internet is called ______________
a. Spoofing
b. Unauthorized disclosure
c. Eavesdropping
d. Phishing
Q. The concept of marketing mix was developed by
a. Philip Kotler
b. Stapleton
c. N.H Borden
d. Albert W Emery
Q. Market where there is no physical delivery of goods
a. Future market
b. Spot market
c. Perfect market
d. None of these
Q. Market where demand for goods is greater than supply.
a. Buyers market
b. Sellers market
c. Retail market
d. Wholesale market
Q. Marketing Environment is
a. Largely uncontrollable
b. Changing fast
c. Influencing marketing decisions
d. All of these
Q. Social class is an element of ______________ factor
a. Social
b. Cultural
c. Personal
d. Economic
Q. Civil engineers designing flats, villas, bridges etc.are an example of.
a. Undifferentiated Marketing
b. Differentiated Marketing
c. Concentrated Marketing
d. Customised or Personalised Marketing
Q. Positioning by emphasising the special attributes and benefits of the product is known as______________
a. Positioning by Product Attributes and Benefits
b. Positioning by Brand Endorsement
c. Positioning by use, Occasion and Time
d. Positioning by Corporate Identity
Q. Products designed to meet global segments
a. Local Products
b. Multinational Products
c. International Products
d. Global Products
Q. Which of the following is not a component of brand equity.
a. Brand awareness
b. Brand association
c. Brand loyality
d. Brand cohorts
Q. American expression for fast moving consumer goods is ______________ goods.
a. Brown
b. White
c. Red
d. Orange
Q. After sales service is part of.
a. Core product
b. Augmented product
c. Tangible product
d. None of these
Q. Which of the following is not a factor influensing pricing policy
a. Cost
b. Competitors
c. Business objectives
d. None of these