Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. Departmental store is an example of
a. Second hand goods seller
b. Large scale retailer
c. Multiple shop
d. None of these
Q. ______________ means the set of marketing intermediaries through which the goods flowfrom the producer to consumer.
a. Channel of distribution
b. Direct marketing
c. Intensive distribution
d. None of these
Q. The three major types of non store retailing are direct selling, direct marketing and______________
a. Automatic vending
b. Self service store
c. Retail chain
d. None of these
Q. If marketing is done through information and ordering machine placed in stores, it isknown as
a. Kiosk marketing
b. Television marketing
c. Tele marketing
d. All of these
Q. ______________ is not a commercial advertising
a. Consumer ad
b. Industrial ad
c. Trade ad
d. Shortage ad
Q. In ______________ appeals are emotional
a. Consumer promotion
b. Advertising
c. Dealer Promotion
d. All of these
Q. Which of the following is not a main objective of personal selling ?
a. generate sales
b. build awareness and appreciation for the product
c. create personal contact
d. none of these
Q. Which of the following is not an element of Social marketing mix?
a. Product
b. Price
c. Distribution
d. People
Q. Word of mouth marketing through electronic channels like email, internet etc is known as______________.
a. Internet
b. digital
c. email
d. viral
Q. EFT means
a. Electronic fund transfer
b. Efficient fund transfer
c. Eligible fund transfer
d. None of these
Q. The concentration of all marketing efforts on one selected segment within the totalmarket.
a. Undifferentiated Marketing
b. Differentiated Marketing
c. Concentrated Marketing
d. Customised or Personalised Marketing
Q. An organisation directs its marketing efforts at two or more segments by developing amarketing mix for each segment.
a. Total market approach
b. Concentration approach
c. Multi-segment approach
d. None of these
Q. The five product levels constitute a ______________. At each level more customer value isadded.
a. customer-augmented product
b. customer consumption system
c. customer value-hierarchy
d. customer-perceived value