Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. Profiling the rural market is a part of ______________ stage of rural marketing strategy.
a. Planning
b. execution
c. feedback
d. none of these
Q. Which of the following involves targeting bulk purchasers and offering them specialbenefits and privileges?
a. Frequency marketing
b. event marketing
c. viral marketing
d. none of these
Q. The basic objective behind the ______________ is to add value to the product significantly forwinning the customers' loyalty.
a. Event marketing
b. morph marketing
c. guerilla marketing
d. none of these
Q. An airline working with a tour operator or a hotel group is an example of ______________marketing
a. Partnership
b. viral
c. guerilla
d. morph
Q. The marketing side of E-commerce is known as ______________.
a. E-marketing
b. E-business
c. Interactive marketing
d. none of these
Q. The financial exchange that takes place online between buyers and sellers is known as
a. E-branding
b. E-marketing
c. E-advertisement
d. E-payment system
Q. ______________ involves some one masquerading as someone else.
a. Spoofing
b. Unauthorized action
c. Eavesdropping
d. Phishing
Q. ______________ can be used to minimize the risk of security breaches or viruses.
a. Firewall
b. Backups
c. Encryption
d. Digital signature
Q. The group of elements price, product, promotion and place constitute
a. market mix
b. marketing mix
c. product mix
d. promotion mix
Q. Branding is a function of ______________
a. Research
b. Exchange
c. Physical supply
d. Facilitating
Q. Market where money is lend and borrowed
a. Money market
b. Foreign exchange market
c. Stock market
d. None of these