Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. Which of the following is not included in the micro environment
a. Suppliers
b. Publics
c. Economic
d. Customers
Q. "We guarantee every product we sell" appeal to ______________ motive
a. Curosity
b. Variety
c. Quality
d. Comfort
Q. The concentration of all marketing efforts on one selected segment within the total market.
a. Undifferentiated Marketing
b. Differentiated Marketing
c. Concentrated Marketing
d. Customised or Personalised Marketing
Q. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
a. Total market approach
b. Concentration approach
c. Multi-segment approach
d. None of these
Q. Anything that has the ability to satisfy a consumer need is known as ______________
a. Price
b. Package
c. Product
d. Promotion
Q. Brands owned and developed by producers are known as
a. Manufacturer brands
b. Individual brands
c. Family brands
d. Dealer
Q. Which is not a level of brand loyality.
a. Brand preference
b. Brand recognition
c. Brand insistence
d. Brand equity
Q. ______________ goods are purchased without any planning or search effort.
a. Staple
b. Impluse
c. Emergency
d. None of these
Q. Setting price on the basis of the total cost per unit is known as ______________
a. Cost Based Pricing
b. Demand Based Pricing
c. Competition Based Pricing
d. Value Based Pricing
Q. Which of the following is a method of Competition Based Pricing
a. Going Rate Pricing
b. Sealed Bid Pricing
c. Customary Pricing
d. All of these
Q. Which of the following is not a method of cost based pricing
a. Cost Plus Pricing
b. Marginal Cost Pricing
c. Differential Pricing
d. Target Pricing
Q. Where sellers combine several products in the same package is known as ______________
a. Psychological Pricing
b. Captive Product Pricing
c. Product Bundle Pricing
d. Promotional Pricing
Q. When there is a large potential market for a product, the firm will adopt.
a. Skimming price policy
b. Penetration price policy
c. Premium price policy
d. None of these
Q. Transport system creates ______________ utility.
a. Place utility
b. Time utility
c. Customer utility
d. All of these
Q. ______________ is called shopping by post
a. Self service
b. Mail order Business
c. Retail chain
d. None of these