Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. ______________ is not an e-payment media.
a. Credit card
b. Debit card
c. Electronic cheque
d. Wallet
Q. Which of the following is not a type of e-payment system.
a. ETB
b. EFT
c. E-cash
d. None of these
Q. ______________ Is a specialized form of online identity theft.
a. Spoofing
b. Unauthorized disclosure
c. Eavesdropping
d. Phishing
Q. ______________ is a computer crime in which criminal breaks into a computer system forexploring details of information etc.
a. Hacking
b. Spoofing
c. Eavesdropping
d. Phishing
Q. All forces or factors that effect marketing policies, decisions and operations of a businessconstitute ______________
a. Marketing mix
b. Marketing environment
c. Marketing control
d. None of these
Q. Markets which are organized and regulated by statutory measure are
a. Regulated markets
b. Unregulated markets
c. World market
d. None of these
Q. Market where shares, debentures, bonds etc of companies are bought and sold.
a. Money market
b. Foreign exchange market
c. Stock market
d. None of these
Q. Profit through Customer Satisfaction Is aimed in ______________ Concept
a. Production
b. Holistic
c. Marketing
d. Selling
Q. A person who purchases a product or service either for his own consumption or for othersis known as ______________
a. Buyer
b. Customer
c. Consumer
d. None of these
Q. Sub-dividing of market into homogeneous sub-sections of customers is known as
a. Target marketing
b. Market segmentation
c. Product differentiation
d. None of these
Q. Serving a small market not served by competitors is known as ______________
a. Local marketing
b. Niche marketing
c. Segment marketing
d. Individual marketing
Q. The process of assessing the relative worth of different market segments and selecting oneor more segments in which to compete is called
a. Target marketing
b. Market segmentation
c. Product differentiation
d. None of these
Q. Using the names of company's powerful brands for line extentions is ______________
a. Positioning by Product Attributes and Benefits
b. Positioning by Brand Endorsement
c. Positioning by use, Occasion and Time
d. Positioning by Corporate Identity
Q. Products seen as only suitable in one single market
a. Local Products
b. Multinational Products
c. International Products
d. Global Products
Q. The only revenue producing element in the marketing mix is.
a. Product
b. Price
c. Place
d. Promotion