Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. Yellow goods include ______________ goods.
a. Red & white
b. White & brown
c. Orange & red
d. White & orange
Q. Rising profits is a feature of ______________ stage of PLC.
a. Growth
b. Introduction
c. Maturity
d. Saturation
Q. The set of all the products a firm made available to consumers buy is called.
a. Product line
b. Product mix
c. Product category
d. None of these
Q. The approach used when the marketer wants the consumer to respond on an emotional,rather than rational basis
a. Predatory Pricing
b. Economy Pricing
c. Psychological Pricing
d. Penetration Pricing
Q. A price reduction to buyers who pay their bills promptly is called.
a. Trade discount
b. Cash discount
c. Seasonal discount
d. Quality discount
Q. The strategy of using as many out lets as possible is called
a. Intensive distribution
b. Cohesive distribution
c. Wide distribution
d. All of these
Q. Which of the following is not a non store retailing ?
a. Kiosk marketing
b. retail chains
c. Direct marketing
d. telemarketing
Q. ______________ factor is not considered as an important one while selecting channel of distribution
a. Product
b. Market factor
c. Colour
d. None of these
Q. ______________ are generally food stores that are much smaller in size than in supermarkets.
a. Convenient store
b. Discount store
c. Specialty store
d. None of these
Q. ______________ advertisement stresses on comparative features of two brands
a. Comparative advertisement
b. Complimentary advertisement
c. Niche advertisement
d. None of these
Q. A good catchy phrase used and repeated often in an advertisement is ______________
a. Idea
b. Brand name
c. Trade mark
d. Slogans
Q. Which of the following is not an element of promotion mix
a. Advertisement
b. Branding
c. Personal selling
d. Sales promotion
Q. The strategy of choosing one attribute to excel to create competitive advantage is knownas
a. Under positioning
b. Unique selling proposition
c. Over positioning
d. None of these
Q. AIDAS stands for
a. Attention, Interest, Desire, Action, Satisfaction
b. Action, Interest, Decision , Attention, Service
c. Attention, Interest, Attitude, Action, Satisfaction
d. None of these
Q. Which of the following is a major advantage of personal selling ?
a. targeted message
b. reach and frequency
c. more sales
d. none of these