Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. In maturity stage of product life cycle, cost per customer is:
a. High
b. Average
c. Low
d. Moderate
Q. If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.
a. emotional attachment
b. brand awareness
c. advertising expenditure
d. price
Q. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:
a. a manufacturer's brand
b. an own label brand
c. a no-frills brand
d. a generic brand
Q. Pricing cues such as sale signs and prices that end in 9 become more influential when______________.
a. consumer price knowledge is poor
b. items are purchased frequently
c. items have been on the market a long time
d. prices are consistent year-round
Q. If demand hardly changes with a small change in price, we say that the demand is ______________.
a. equal
b. marginal
c. inelastic
d. elastic
Q. The best strategy used for snack foods, soft drinks, candies and gum is
a. Exclusive distribution
b. Selective distribution
c. Intensive distribution
d. None of the above
Q. The challenge for marketers in building a strong brand is ______________.
a. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
b. pricing the product at a point that maximizes sales volumes
c. minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
d. retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads
Q. ______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
a. Brand Repositioning
b. Brand Stretching
c. Brand Extension
d. Brand equity
Q. Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
a. divergently
b. too high
c. intrinsically
d. independently
Q. The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
a. competitors' prices and the price of substitutes provide an orientation point
b. competitors' prices establishes a "target price" goal
c. the price of substitutes establishes a "target price"
d. the price of competitors and substitutes does not enter into the pricing considerations.
Q. What channel structure is it where the product goes directly from the producer to the final customer?
a. Direct
b. Indirect
c. Hybrid
d. None of the above
Q. When producers, wholesalers, and retailers act as a unified system, they comprise a:
a. Conventional marketing system
b. Power-based marketing system
c. Horizontal marketing system
d. Vertical marketing system
Q. Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt.
a. Idea screening
b. Idea dissemination
c. Concept development
d. Idea generation
Q. Which of the following is not associated with brand equity?
a. Brand value
b. Brand heritage
c. Brand strength
d. Brand description
Q. This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as:
a. corporate rebranding.
b. SBU rebranding.
c. product rebranding.
d. international rebranding.