Q. The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling. (Solved)
1. competitors' prices and the price of substitutes provide an orientation point
2. competitors' prices establishes a "target price" goal
3. the price of substitutes establishes a "target price"
4. the price of competitors and substitutes does not enter into the pricing considerations.
- a. competitors' prices and the price of substitutes provide an orientation point