Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. ______________ is a retailer who has fixed place of business in a locality but goes onchanging his place to exploit the market opportunities.
a. Cheap-jacks
b. Hawkers
c. Market traders
d. None of these
Q. If the product passes through a longer channel of distribution, the marketer will have togive importance to
a. Advertising
b. Personal selling
c. Direct selling
d. None of these
Q. When the advertisement is to create an image or reputation of the firm, it is a case of
a. Product advertisement
b. Institutional advertisement
c. Reminder advertising
d. None
Q. ______________ refers to duplicating the brand image of one product of promote anotherproduct of the same brand.
a. Surrogate advertising
b. Shortage advertising
c. Advocacy advertising
d. None of these
Q. USP stands for
a. Universal Service Provider
b. Upper Service position
c. Unique Selling Proposition
d. None Of these
Q. ______________ type of advertisement is used when the product enters into growth stage ofPLC
a. Selective advertising
b. Reminder advertising
c. Primary advertising
d. None of these
Q. In marketing, MRP stands for
a. Managing public relation
b. Marketing public relation
c. Monitoring public relation
d. none of these
Q. Markets popularly known as haats and shandies are ______________ markets.
a. Rural
b. Urban
c. National
d. none of these
Q. Marketing research is a part of ______________ stage of rural marketing strategy.
a. Planning
b. execution
c. feedback
d. none of these
Q. Introducing a product at low price and increasing the price once the brand succeeds isknown as ______________ Pricing.
a. Penetration
b. skimming
c. going rate
d. none of these
Q. ______________ was first used by Eugene J Kelly.
a. Demarketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. In Japan ______________ .marketing is known as ‘Kuchikomi'.
a. Word of mouth
b. viral
c. guerilla
d. morph
Q. Marketing to babies in the womb is ______________ marketing.
a. Galimatias
b. viral
c. guerilla
d. morph
Q. Buying and selling over the internet is known as ______________
a. E-marketing
b. E-business
c. E-commerce
d. none of these