Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. Consumers show ______________ while buying their products on regular basis
a. Dissonance Reduction Buying Behaviour
b. Variety Seeking Buying Behaviour
c. Complex Buying Behaviour
d. Habitual Buying Behaviour
Q. The essential criteria for effective segmentation is
a. Homogenity
b. Measurability
c. Profitability
d. All of these
Q. Which of the following is not an element of demographic segmentation
a. Family size
b. Population density
c. Income
d. Religion
Q. Which of the following are the elements of product positioning
a. The Product
b. The Company
c. The Consumer
d. All of these
Q. Products seen as having extension potential into other markets
a. Local Products
b. Multinational Products
c. International Products
d. Global Products
Q. Which of the following is not a limitation of branding
a. It is expensive
b. It reduces selling efforts
c. It promotes unfair competition
d. It leads to brand monopoly
Q. Trading down is a method of product line modification by.
a. Product line expansion
b. Product line contraction
c. Quality variation
d. None of these
Q. ______________ influence product line decisions.
a. Customer preference.
b. Change in demand
c. Product sepecialisation
d. All of these.
Q. Setting price on the basis of the competition for the product is known as ______________.
a. Cost Based Pricing
b. Demand Based Pricing
c. Competition Based Pricing
d. Value Based Pricing
Q. When a firm sets a very low price for one or more of its products with the intention'ofdriving its competitors out of business.
a. Predatory Pricing
b. Economy Pricing
c. Psychological Pricing
d. Penetration Pricing
Q. ______________ marketing uses telecommunication devices to reach prospective customers
a. Direct marketing
b. Telemarketing
c. Catalogue marketing
d. All of these
Q. ______________ is a system of selling goods directly to customers through a network of selfemployed people
a. Multilevel marketing
b. Whole sale marketing
c. Vertical marketing
d. None of these
Q. Sorting and grading of goods is considered as the function of
a. Wholesalers
b. Retailers
c. Managers
d. None of these
Q. ______________ is a system of branch shops operated under a centralized management anddealing in similar lines of goods.
a. Super market
b. Multiple shops
c. Self service store
d. None of these