Top 150+ Solved Marketing Management 3 MCQ Questions Answer
Q. ______________ distribution system can be used to penetrate the rural market.
a. Satellite
b. selective
c. exclusive
d. intensive
Q. Which of the following is not a characteristic of service marketing?
a. Intangibility
b. separability
c. heterogeneity
d. perishability
Q. Which of the following is known as market aggregation?
a. Demarketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. ______________ Is a strategy of entering into an unreceptive or blocked country andpractices marketing by using economic, psychological, political and public relation skills etc in that country.
a. De marketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. Under ______________ marketing every customer is treated as unique.
a. Word of mouth
b. viral
c. guerilla
d. one-on-one
Q. A product with the ______________ is a green product.
a. Ecomark
b. Agmark
c. ISI Mark
d. none of these
Q. SEM means ______________
a. Search engine marketing
b. Social environment marketing
c. save energy marketing
d. none of these
Q. ______________ is a low cost communication tool that can be easily tested, refined androlled'out.
a. Opt- in- e-mail
b. i- TV
c. i- radio
d. i-kiosks
Q. ______________ is online identity theft.
a. Eavesdropping
b. Phishing
c. Spoofing
d. None of these
Q. A digital analog of various forms of payment backed by a bank or financial institution is______________
a. ETB
b. EFT
c. E-cash
d. E-money
Q. A competitor or an unhappy customer can alter a website so that it refuses services topotential clients. This is known as ______________
a. Unauthorized action
b. Unauthorized disclosure
c. Eavesdropping
d. Phishing
Q. ______________ is a security protocol based on digital certificates.
a. Digital signature
b. Secure sockets layer protocol
c. Secure electronic transactions
d. None of these
Q. Which of the following is not included in the function of physical supply?
a. Standardization
b. Storage
c. Transport
d. Packaging
Q. ______________ simply refers to product planning.
a. Merchandising
b. Assembling
c. R & D
d. None o f these
Q. Market in which gold and silver are sold
a. Commodity market
b. Produce market
c. Bullion market
d. None of these