Top 250+ Solved International Marketing MCQ Questions Answer
Q. Product sales decline for many reasons, including which of the following?
a. Recent technological advances
b. Shifts in consumer tastes
c. Increased competition
d. All of the above
Q. Luxury designer brands penetrate international markets typically using:
a. Psychological
b. Penetration
c. Skimming
d. Cost based
Q. This is the reason why U.S. marketers assume that products designed for AmericansAresuperior and should be preferred by foreign consumers as well.
a. big-car syndrome
b. left-hand-drive syndrome
c. imperial system
d. egocentricity
Q. This kind of product is most likely to require adaptation for overseas markets.
a. musical recordings
b. films
c. automobiles
d. watches
Q. The most important factor which makes product modification mandatory is
a. country's regulations
b. electrical current standards
c. measurement standards
d. product standards
Q. Almost all countries, except the United States, use this measurement system.
a. British
b. imperial
c. metric
d. English
Q. Which of the following describes the reluctance of the United States to adopt the metric system?
a. big-car syndrome
b. left-hand-drive syndrome
c. imperial syndrome
d. inferiority
Q. U.S. television sets cannot be sold in other countries because of
a. historical preference
b. measurement standards
c. product systems
d. local use conditions
Q. This sector accounts for most of the U.S. employment.
a. agriculture/farming
b. manufacturing
c. service
d. high technology
Q. For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is
a. significant
b. insignificant
c. meaningful
d. adequate
Q. This definition of MNC focuses on the number of countries in which the firm does Business and the citizenship of corporate owners and top management.
a. structure
b. performance
c. behavior
d. none of the above
Q. This definition of MNC depends on the contribution of foreign operations in terms of earnings, sales, and assets.
a. structure
b. performance
c. behavior
d. none of the above
Q. A strong orientation toward the home country is an indication of
a. ethnocentricity
b. polycentricity
c. egocentricity
d. none of the above
Q. NAFTA is an example of
a. Common Market
b. Customers Union
c. Economic Community
d. Free Trade Area