Top 150+ Solved Brand Management MCQ Questions Answer
Q. A Challenge in marketing of services is that they are
a. perishable
b. tangible
c. intangible
d. physical
Q. The act of creating a brand is
a. branding
b. brand management
c. brand hierarchy
d. brand building
Q. The ad campaign " din hai suhana aaj pehli tarik hai" is of
a. bornvile
b. cadbury
c. nestle
d. amul
Q. _______ are short phrases that communicate persuasive information about the brand
a. slogans
b. visual
c. jingle
d. logo
Q. _____ occurs when the brand makes consumers feel better about themselves
a. social approval
b. excitement
c. self respect
d. security
Q. ____methods are ideal for measuring brand association
a. qualitative research
b. awareness
c. recognition
d. building
Q. Brand feelings are customers
a. emotional responses
b. rational responses
c. moral responses
d. direct responses
Q. ____ is the structure of brands within an organisational entity
a. brand recognition
b. brand equity
c. brand architecture
d. brand monitoring
Q. Cause Related Marketing was introduced by
a. varadarajan and menon
b. n r narayan murthy
c. rajshree birla
d. ratan tata
Q. _____ refers to the word, phrase or clause that functions as an adjective or adverb to qualify the meaning of the other word.
a. green marketing
b. brand reinforcement
c. global brands
d. modifier
Q. Which of the following is not an objective of Brand management?
a. to establish an identity for the product or a group of products.
b. to establish an identity for the product or a group of products.
c. to do telly calling and acquire sales
d. to acquire place for the product in consumers’ minds for high and consistent quality.
Q. 3 C's of branding are , consistency and constancy.
a. continuity
b. coverage
c. collaboration
d. clarity
Q. Brand are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand
a. audit
b. edit
c. recalling
d. rejuvenating
Q. A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits.
a. market
b. goods
c. product
d. things