Top 150+ Solved Brand Management MCQ Questions Answer
Q. This is a scenario in which the customers have too limited a awareness of the brand.
a. under positioning
b. over positioning
c. confused positioning
d. double positioning
Q. The brand element that specifies the location of web pages.
a. unique resource locator
b. uniform resource locator
c. unique reference locator
d. uniform reference locator
Q. Relate marketing creates experiences by taking into account individual's desire to be a part of the social context
a. permission marketing
b. experiential marketing
c. relationship marketing
d. one to one marketing
Q. It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations.
a. brand elements
b. brand personality
c. brand positioning
d. brand marketing
Q. is the difference between what a brand promises to deliver in its communications and what it actually does
a. brand differentiati on
b. brand gap
c. brand communicati on
d. brand extension
Q. Three fundamental pricing approaches are market skimming pricing, neutral pricing, and?
a. word-of- mouth pricing
b. fair pricing
c. market penetration pricing
d. niche pricing
Q. Customize products and services
a. one to one marketing
b. cause marketing
c. standardized marketing
d. relationship marketing
Q. It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information
a. green marketing
b. cause marketing
c. relationship marketing
d. permission marketing
Q. The Drivers that differentiate and identify the brands are classified as?
a. brand emotions
b. brand elements
c. brand conversation
d. brand judgment
Q. A good catchy phrase used and repeated often in an advertisement is ______________
a. Idea
b. Brand name
c. Trade mark
d. Slogans
Q. Which of the following is not an element of promotion mix
a. Advertisement
b. Branding
c. Personal selling
d. Sales promotion
Q. The strategy of choosing one attribute to excel to create competitive advantage is knownas
a. Under positioning
b. Unique selling proposition
c. Over positioning
d. None of these
Q. AIDAS stands for
a. Attention, Interest, Desire, Action, Satisfaction
b. Action, Interest, Decision , Attention, Service
c. Attention, Interest, Attitude, Action, Satisfaction
d. None of these
Q. Which of the following is a major advantage of personal selling ?
a. targeted message
b. reach and frequency
c. more sales
d. none of these