Top 250+ Solved International Marketing MCQ Questions Answer
Q. Trade barriers are __________to the growth of international trade
a. harmful
b. useful
c. supportive
d. none of these
Q. International marketing is dominated by______countries
a. poor
b. developing
c. develpoed
d. rich
Q. _______is an international price discrimination
a. counter trade
b. buyback
c. dumping
d. none of these
Q. Marketing is influenced by__________
a. product demand
b. public taste
c. buyer behaviour
d. all of the above
Q. preparing international market plan includes
a. swot
b. bcg
c. export and import
d. segmenting the products
Q. Selling is_________
a. different from marketing
b. a sub-function of marketing
c. same as marketing
d. none of these
Q. According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize
a. Nonprofit marketing
b. Business-to-business marketing
c. Consumer marketing
d. Integration of the 4 Ps
Q. When a firm uses the same marketing strategies abroad as that used at home, it probably is
a. Ethnocentric
b. Polycentric
c. Geocentric
d. all
Q. The study of international marketing should focus primarily on
a. Product
b. Place
c. Promotion
d. All of the above
Q. According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize
a. Product
b. Place
c. Promotion
d. All of the 4 Ps are recognized
Q. To U.S. students, French marketing is
a. Domestic marketing
b. Foreign marketing
c. Comparative marketing
d. International marketing