Top 250+ Solved International Marketing MCQ Questions Answer
Q. This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences.
a. Domestic marketing
b. Foreign marketing
c. Comparative marketing
d. Extensive marketing
Q. For practical purposes, the difference between the concept of international marketing andthe concept of multinational marketing is
a. Significant
b. Insignificant
c. Meaningful
d. Adequate
Q. An analysis of the external environment enables a firm to identify
a. Strengths and opportunities
b. Strengths and weaknesses
c. Weaknesses and threats
d. Opportunities and threats
Q. This definition of MNC focuses on the number of countries in which the firm does business and the citizenship of corporate owners and top management.
a. Structure
b. Performance
c. Behavior
d. all
Q. A strong orientation toward the home country is an indication of
a. Ethnocentricity
b. Polycentricism
c. Egocentricity
d. all
Q. This is the feeling within a culture that its values are superior to those of foreigncultures.
a. Ethnocentricity
b. Polycentricism
c. Egocentricity
d. all
Q. When a firm uses the same marketing strategies abroad as that used at home, it probablyis
a. Ethnocentric
b. Polycentric
c. Geocentric
d. all
Q. The correct components of the 7-S framework are:
a. Structure, strategy, shared values, style, staff, skills and systems.
b. Strategy, synergy, shared value, standardization, skills, staff and structure.
c. Standards, strategy, style, staff, skills, systems and security.
d. Shared values, synergy, systems, strategy, style, staff and structure.
Q. Being a global organization means-
a. Customizing the product range for each segment in part.
b. Creating standardized products for homogeneous markets
c. Creating both standardized and customized products
d. Any of the above
Q. Theory of Mercantilism propagates
a. Encourage exports and imports
b. Encourage exports and discourage imports
c. Discourage exports and imports
d. Discourage exports and encourage imports
Q. Different strategies are suitable for different companies depending on their particular situation. This is articulated by the “EPRG Framework”. What are the four options of the EPRG Framework?
a. Ethno Policies, Private Polies, Racial Policies, Geography
b. Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism
c. Energy, Privacy, Real-World, Giggity
d. Ethnocentrism, Polycentrism, Racialism, Governmental
Q. For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be:
a. New Market, New Product
b. New Market, Same Product
c. The extent to which the marketing mix should or can be standardized across the countries in which the firm operates
d. PDI, PDV
Q. European and Japanese managers have been “thinking international” from the outset (beginning).
a. True
b. False
c. none
d. all
Q. Distribution channels vary depending on which of the following?
a. Target market size
b. Competition
c. Available distribution intermediaries
d. All of the above