Top 250+ Solved International Marketing MCQ Questions Answer
Q. For managers selling capital equipment and big-ticket industrial services, understandingthe concept of ________ demand is absolutely fundamental to their sucess.
a. Kinked
b. Sliding
c. Multiple
d. Derived
Q. The concept of quality encompasses many factors, and the perception of quality restssolely with the _____________.
a. Price
b. Value
c. Sellers
d. Customer
Q. ISO 9000 concerns the registration and certification of a manufacturer's ___________.
a. Goods
b. Services
c. Quality systems
d. MIS
Q. The __________ measures customers' satisfaction and perceptions of quality of arepresentative sample of U.S goods and services.
a. ISO 9000
b. MIS
c. ACSI
d. API
Q. The ability to match the acceptable behaviour, norms, and values is called a product's:
a. Relative advantage
b. Compatibility
c. Complexity
d. Trial-ability
Q. One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement?
a. Core component
b. Functional component
c. Support services component
d. First stage component
Q. How do the vast majority of services enter a foreign market?
a. Exporting
b. Importing
c. Brokers
d. Licensing, Franchising, or Direct Investment
Q. A successful _______ is the most valuable resource a company has.
a. Marketing Campaign
b. CEO
c. Product
d. Brand
Q. Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:
a. Polar effect
b. Alteration effect
c. Country-of-origin effect
d. Transferation effect
Q. The foundation of the Japaense distribution system is the:
a. Middleman
b. Upperman
c. Small retailer
d. Big retailer
Q. Three questions are central to strategy. Which is not one of them?
a. When do we compete?
b. With whom do we need to develop key relationships?
c. Where do we compete?
d. How do we compete?
Q. There are complaints towards globalization. Which is not one of them?
a. unhealthy dietary patterns
b. legal rights
c. unsustainable consumption
d. loss of local Culture
Q. Web sales are characterized as having which of the following challenging aspects?
a. Delivery of goods
b. Discounts for volume purchase
c. Consumer loyalty
d. Payment
Q. Which of the following external intermediaries does not take title to the goods that theyprocess?
a. Merchant intermediaries
b. Export merchants
c. Trading companies
d. Agent intermediaries
Q. James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?
a. Export management company
b. Import management company
c. A jobber
d. A robber