Top 250+ Solved International Marketing MCQ Questions Answer
Q. As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their globalcoverage, they are becoming major _________ for international markets
a. Domestic intermediaries
b. International intermediaries
c. Globally renowned
d. EMC
Q. Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer?
a. Foreign-country broker
b. Managing agent
c. Dealer
d. Foreign distributor
Q. Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration?
a. Coverage
b. Control
c. Character
d. Continuity
Q. Which of the following C's must be considered with regard to ownership of the salesforce and distribution system?
a. Control
b. Cost
c. Continuity
d. Coverage
Q. As a result of international trade and global interdependence, countries' inflation ratestend to:
a. increase
b. moderate
c. be unpredictable
d. be unstable
Q. A strong orientation toward the home country is an indication of:
a. ethnocentricity
b. polycentricity
c. geocentricity
d. all
Q. This is the feeling within a culture that its values are superior to those of foreign cultures.
a. ethnocentricity
b. polycentricity
c. geocentricity
d. all
Q. A ___________ is a tax-free enclave in which imported goods can be stored or processed. It is alsonot considered part of the country as far as import and other regulations are concerned
a. Free trade zone
b. Port storage centre
c. Corporate housing unit
d. Manufacturing den
Q. In countries with rapid inflation goods are often sold below their cost of replacement
a. True
b. False
c. none
d. all
Q. A _________ exists when various companies producing similar products or services worktogether to control their markets
a. Inflation period
b. Deflation period
c. Cartel
d. Service
Q. Canada does not allow foreign-market cartels if the results have an adverse impact on theCanadian economy
a. True
b. False
c. none
d. all
Q. According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize:
a. nonprofit marketing
b. business-to-business marketing
c. consumer marketing
d. integration of the 4 Ps