Top 250+ Solved International Marketing MCQ Questions Answer
Q. Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics?
a. Global positioning
b. Global market segmentation
c. Global marketing research.
d. Global targeting
Q. A global market leader is an organization which-
a. has the monopoly over several foreign markets
b. has more than 50% global market share.
c. is ahead of the competition in terms of global innovation
d. is recognized as being ahead of the rest in terms of market share
Q. From the point of view of marketing, an organization that enjoys competitiveadvantage in an industry has done so by-
a. Creating superior value for customers
b. Focusing on long-term profit.
c. Charging lower prices than competition
d. Constantly enlarging its marketing activities.
Q. Regionalism is:
a. an international management orientation
b. a protectionist policy created to exclude third world countries from certain forms of international trade.
c. the grouping of countries into regional clusters based on geographic proximity.
d. all
Q. The main aim of global marketing is to:
a. satisfy global customers better than competition
b. coordinate the marketing activities within the constraints of the global environment.
c. find global customers
d. achieve all of the above.
Q. Within an international context, what are 'economies of scope' synonymous with?
a. Reusing a resource from one business/country in additional businesses/countries.
b. Buying components in a bulk.
c. Decreased cost per unit of output
d. Any of the above.
Q. The work of an international marketer is mainly concerned with
a. translating product instructions and advertising messages.
b. establishing global brands
c. transferring a marketing mix to enter a market in another country
d. adapting a marketing mix to enter a market in another country
Q. Key controllable factors in global marketing are
a. government policy and legislation
b. social and technical changes
c. marketing activities and plans
d. all of the above.
Q. Globalization refers to:
a. A more integrated and interdependent world
b. Less foreign trade and investment
c. Global warming
d. Lower incomes worldwide
Q. Which one of the following is a pull factor in emigration?
a. Political oppression
b. Job opportunities
c. Food shortages
d. War
Q. Which of the following do NOT facilitate globalization?
a. Improvements in communications
b. Barriers to trade and investment
c. Immigration controls
d. Removal of controls on movement of capital across borders
Q. Which of the following constitutes Foreign Direct Investment?(a) A speculator trying to make a profit by buying company shares on a foreign stock exchange.
a. A UK energy company buying territory abroad where it expects to find oil reserves.
b. A tourist purchasing foreign currency to spend on a holiday abroad.
c. A company signing an agreement with a wholesaler to distribute its products in foreign markets.
d. all
Q. Which of the following could be defined as a multinational company?
a. A firm that owns shares in a foreign company but does not participate in the company's decision making.
b. A UK based internet package holiday firm specializing in selling tours to Turkey to German customers.
c. A firm owning a chain of supermarket outlets outside its country of origin.
d. A finance company transferring its HQ and all its activities from the UK to the US.
Q. Which of the following is a driver of globalization?
a. Trade barriers and controls on inflows of foreign direct investment.
b. Weak competition.
c. Technological advance.
d. Economies of scale are being exploited to the maximum.
Q. Globalization is beneficial for firms because:
a. It protects them against foreign competition.
b. It cushions them from the effects of events in other countries.
c. It opens up new market opportunities.
d. It increases the risk and uncertainty of operating in a globalizing world economy.