Top 250+ Solved International Marketing MCQ Questions Answer
Q. The internet facilitates globalization by:
a. Making it more difficult to contact potential customers abroad.
b. Cutting the cost for firms of communicating across borders.
c. Making it harder to send money from one country to another.
d. Making it easier for governments to censor the information received by their citizens from abroa
Q. Globalization can create problems for business because:
a. It can result in more competition.
b. It reduced vulnerability to political risk and uncertainty when operating abroad.
c. It means that they can increase prices.
d. All of the options given are correct.
Q. International product life cycle has important implications for a company’s-----------
a. Product planning
b. Strategy
c. Brand image
d. all
Q. The product cycle will also show whether the market is expanding or declining and,therefore,may help in determining the ---------------
a. Export Production
b. Time frame
c. Strategy
d. all
Q. The International Product Life Cycle suggests that countries will-------------- in their timingof the demand for various products
a. Assimilate
b. Differ
c. Contradict
d. all
Q. Behavioral variables of segmentation may include:
a. Patterns of consumption
b. Brand inconstancy
c. Context for business
d. all
Q. Mention stage of economic development in which countries is able to produce a widevariety of products?
a. Traditional society
b. Pre-conditions for take-off
c. The drive to maturity
d. High Mass Consumption
Q. Customers with different needs or responses to marketing activity are categorized in whichof the following way?
a. Market targeting
b. Market segmentation
c. Market positioning
d. Market targeting and segmentation
Q. Select best description why international marketers focus on segmentation?
a. To identify their similar need
b. To identify their countries
c. To identify their best location
d. To identify their modern behavior
Q. Identify the concept in which marketers try to create distinct image or identity in the mindsof their target customers/consumers?
a. Market targeting
b. Market positioning
c. Market segmentation
d. Market repositioning
Q. When customers/consumers may have too narrow image of any brand, is distinguish in whichof the following way?
a. Under positioning
b. Over positioning
c. Confused positioning
d. Doubtful positioning
Q. According to the view of Michael Porter, firm first develop product for domestic market and later on launch in international market. This view is consistent with which of the following factors?
a. Factor conditions
b. Demand conditions
c. Related & supporting industries
d. Firm strategy, structure &rivalry
Q. The stages of new product development do not include
a. Business analysis
b. Product development
c. Test marketing
d. Global positioning
Q. The most important reason behind the utilization of market segmentation is
a. Market heterogeneity
b. Positioning
c. Test marketing
d. Product life cycle
Q. According to the international product life cycle theory, a country that developed aninnovation will eventually become
a. A net importer
b. A net exporter
c. An absolute exporter
d. A relative producer