Top 250+ Solved International Marketing MCQ Questions Answer
Q. Innovations are most likely to be first introduced in
a. Least developed countries
b. Less developed countries
c. Growing economies
d. Highly developed countries
Q. The innovating firm's sales and export volumes are kept stable in this stage of IPLC.
a. Overseas innovation
b. Maturity
c. Worldwide imitation
d. Reversal
Q. Product standardization and comparative disadvantage are the characteristics of this stageof the international product life cycle theory.
a. Overseas innovation
b. Maturity
c. Worldwide imitation
d. Reversal
Q. This product is least likely to conform to the phenomenon described in IPLC.
a. Typewriters
b. Semiconductors
c. Dishwashing machines
d. Leather goods
Q. This kind of product is most likely to require adaptation for overseas markets.
a. musical recordings
b. films
c. automobiles
d. watches
Q. Analyzing a product as innovation & using the product component model provides themarketer a lead for
a. Adaptation
b. Competition
c. Observation
d. all
Q. Setting low prices to encourage initial product trial & to generate sales growth reflectswhich one of the following pricing methods-
a. Penetration pricing
b. Skimming pricing
c. Competition based pricing
d. Cost based pricing
Q. Customers buy from stores & firms that offer the highest-----
a. Level of customer satisfaction
b. Value for money
c. Customer perceived value
d. all
Q. Which one of the following is not a product attribute?
a. Product quality
b. Product feature
c. Product price
d. Product style & design
Q. Which one of the following is not an ethical pricing issue?
a. Product dumping
b. Predatory pricing
c. Price fixing
d. Slow skimming
Q. Pricing as an active instrument considers-
a. Targeted return on profit
b. Targeted market share
c. Both of the above
d. all
Q. Dumping is an important global pricing issue that translates into:
a. a company trying to fix prices in international markets
b. a company exporting a product at a lower price than it normally charges in its own market
c. a company that practices dynamic incremental pricing
d. a company exporting a product at a higher price than the price it normally charges in its own market.
Q. At some point, a product's sales growth will slow down, and the product will enter then _____.
a. Introduction stage
b. Growth stage
c. Maturity stage
d. Decline stage
Q. All of the following are accurate descriptions of different ways companies extend thematurity stage of the PLC, except which one?
a. Modifying the market
b. Modifying the product
c. Modifying the marketing mix
d. Pruning the product offerings
Q. The product life-cycle stage, in which sales plunge to zero or drop to a low level at whichthey continue for many years, is the _____.
a. Introduction stage
b. Growth stage
c. Maturity stage
d. Decline stage