Top 50+ Solved Media Planning and Management MCQ Questions Answer

From 1 to 10 of 10

Q. mass media channels of ____

a. education

b. offers

c. publicity

d. space

  • a. education

Q. media are __ in nature

a. homogeneous

b. heterogeneous

c. harmonious

d. creative

  • c. harmonious

Q. ___ is often linked to surprises

a. patronage

b. creativity

c. visualisation

d. prospective

  • b. creativity

Q. ___ ads have short media life

a. display

b. tv

c. magazine

d. newspaper

  • b. tv

Q. ___ are owned media

a. website

b. cinema

c. newspapers

d. magazine

  • a. website

Q. Newspapers are ___

a. read

b. viewed

c. scanned

d. seen

  • d. seen

Q. Media buyer is a __ man

a. visionary

b. liaison

c. motivational

d. common

  • b. liaison

Q. ___ measures television Viewership

a. tam

b. trp

c. abc

d. grp

  • a. tam

Q. Card rates are ___

a. uniform

b. non-uniform

c. fixed

d. fluctuating

  • b. non-uniform

Q. Costly brands enjoy higher ______

a. visibility

b. patronage

c. screening

d. traffic

  • a. visibility
  • 1 (current)
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