Top 250+ Solved International Marketing MCQ Questions Answer
Q. Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.
a. Production, Finance
b. Marketing, Distribution
c. Logistic, Manufacturer
d. Primary, Secondary
Q. Which country has more retailers than the rest of the world combined?
a. Japan
b. China
c. India
d. Germany
Q. The process of international market selection is typically done by using _________ toenable a quick and relatively low-cost overview of as many markets as possible.
a. Quantitative data
b. Secondary data
c. Primary data
d. All of the above
Q. Ethnocentrism can simply be defined as:
a. Developing a simple diverse strategy for new markets
b. Develop one strategy for all countries worldwide
c. Use everywhere the same strategy as at home.
d. Being ethnically centred on a global scale
Q. Which of the following would you consider to be a socio-cultural influence oninternational marketing?
a. Language
b. Religion
c. Social organisation
d. All of the above
Q. An overall strategy that involves the firm pouring all of its available resources into one ora select few markets is knows as:
a. Maximum investment strategy
b. Sprinkler Strategy
c. Waterfall Strategy
d. Standardization
Q. All of the following are actual modes of market-entry EXCEPT:
a. Licensing
b. Standardization
c. Franchising
d. Exporting
Q. __________ suggests spreading the company’s resources in order to gain even smallfootholds across as many markets as possible
a. Direct Exporting
b. Sprinkler Strategy
c. Agent Intermediaries
d. Waterfall Strategy
Q. Conditions that may encourage an organization in a domestic environment to expand are:
a. Market Saturation, Slow Population, Growth, Product Adolescence
b. Factors related to the firm's industrial sector, or to the company itself and its products
c. A unique product with a strong competitive advantage, a forward-looking managerial philosophy, corporate objectives calling for rapid growth, as well as as of the right of talents and skills for international operations
d. All of the above
Q. _________ usually means that the company sells to a customer in another country, be itan intermediary or an end-customer.
a. Indirect exporting
b. Direct Exporting
c. Franchising
d. Cross selling
Q. Which of the following alternative market entry modes offers the least risk?
a. Consortia
b. Strategic International Alliance
c. Contract Manufacturing
d. Mergers and Acquisitions
Q. Which of the following alternative market entry modes offers the most control and risk?
a. Franchising
b. Licensing
c. Greenfield
d. Strategic Alliance
Q. ______________ are a partnership of two or more companies that join forces to create aseparate legal entity.
a. International Joint Ventures
b. International Consortia
c. Mergers and Acquisitions
d. Co-Branding
Q. An unconscious reference to one’s own culterual values, experiences, and knowledge asa basis for decisions.
a. Self-Reference Criterion
b. Pro Globalist
c. Tolerance Effect
d. Culture