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Bachelor of Management Studies (BMS)
International Marketing
Q. Which of the following alternative market entry modes offers the most control and risk? (Solved)
1. Franchising
2. Licensing
3. Greenfield
4. Strategic Alliance
c. Greenfield
Related Topics
→ Brand Management
→ Indirect Tax
→ International Finance
→ Media Planning and Management
→ Export Marketing
→ Cost Accounting
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