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Bachelor of Management Studies (BMS)
International Marketing
Q. A strong orientation toward the home country is an indication of (Solved)
1. Ethnocentricity
2. Polycentricism
3. Egocentricity
4. all
a. Ethnocentricity
Related Topics
→ Brand Management
→ Indirect Tax
→ International Finance
→ Media Planning and Management
→ Export Marketing
→ Cost Accounting
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