Top 150+ Solved Brand Management MCQ Questions Answer
Q. When a company distributes its products through a channel structure thatincludes one or more resellers, this is known as______________
a. Indirect marketing
b. direct marketing
c. multi-level marketing
d. integrated marketing
Q. In marketing theory, every contribution from the supply chain adds __________to the product
a. value
b. cost
c. convenience
d. ingredients
Q. The act of trading a desired product or service to receive something ofvalue in return is known as which key concept in marketing?
a. product
b. exchange
c. production
d. customer
Q. The most basic level of a product is called the:
a. core product.
b. central product
c. fundamental product.
d. augmented product.
Q. Anything that can be offered to a market for attention, acquisition, use, orconsumption that might satisfy a want or need is called a(n):
a. idea
b. demand
c. product.
d. service.
Q. ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
a. Madison media
b. Mudra Max
c. Dentsu India
d. JWT India
Q. A change in an individual's behaviour prompted by information andexperience refers to which one of the following concept?
a. learning
b. role selection
c. perception
d. Motivation
Q. A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________.
a. programme
b. action
c. audience
d. media
Q. Customers' ___________have become the order of the day.
a. endorsement
b. information
c. awareness
d. knowledge
Q. Holistic marketers achieve profitable growth by expanding customer share,__________, and capturing customer lifetime value.
a. undermining competitive competencies
b. building customer loyalty
c. milking the market for product desires
d. renewing a customer base
Q. ___________pricing is the approach of setting a low initial price in order toattract a large number of buyers quickly and win a large market share.
a. Market-skimming
b. Value-based
c. Market-penetration
d. Leader
Q. __________markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
a. Consumer
b. Business-to-business (Industrial
c. Reseller
d. Institutional
Q. ____________is now a significant part of every global corporationsmarketing arsenal.
a. Internet
b. Web
c. Mobile
d. e - marketing
Q. customers can themselves become publishers, choosing to share whatthey have received with their social networks________________.
a. Publish - subscribe
b. Instant sharing
c. Multi - model viewing
d. Mobile invertising