Top 150+ Solved Brand Management MCQ Questions Answer
Q. Which of the following is not included in the micro environment
a. Suppliers
b. Publics
c. Economic
d. Customers
Q. "We guarantee every product we sell" appeal to ______________ motive
a. Curosity
b. Variety
c. Quality
d. Comfort
Q. The concentration of all marketing efforts on one selected segment within the total market.
a. Undifferentiated Marketing
b. Differentiated Marketing
c. Concentrated Marketing
d. Customised or Personalised Marketing
Q. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
a. Total market approach
b. Concentration approach
c. Multi-segment approach
d. None of these
Q. The series of procedure in which customer is focused, helps to access brand's health and
a. brand audit
b. brand tracking
c. brand valuation
d. brand evaluation
Q. is as if ' making the brand come alive'.
a. brand personality
b. brand image
c. brand audit
d. brand value
Q. is a measure of the attachment that a customer has to a brand
a. brand loyalty
b. brand equity
c. brand recall
d. image
Q. may be tested in two forms: Aided recall & Unaided recall
a. brand recall
b. brand awareness
c. relevance
d. price
Q. What is more important in brand equity?
a. quality
b. quantity
c. customer perception
d. customer experience
Q. Amul Masti Dahi is an example of:
a. line extension
b. brand extension
c. category extension
d. brand discontinuati on
Q. helps consumers to justify their self worth to others or themselves
a. cause marketing
b. brand reinforceme nt
c. global brands
d. brand enrichment
Q. Another way of getting the brand revitalized is through the_
a. positioning
b. segmenting
c. targeting
d. repositioning
Q. can be seen in the way the customer thinks, feels, perceives the product along with its price and market position
a. brand extension
b. brand diversificatio n
c. brand equity
d. brand profit
Q. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in acontext
a. geographic
b. natural
c. confined
d. cultural