Top 150+ Solved Brand Management MCQ Questions Answer
Q. analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality
a. market
b. brand
c. conjoint
d. price
Q. ………defines what the brand thinks about the consumer, as per the consumer
a. brand attitude
b. brand positioning
c. brand relationship
d. brand image
Q. The comparison of brand equity from thousands of different brands with several categories is called?
a. brand preference valuator
b. brand differences valuator
c. brand similarities valuator
d. brand asset valuator
Q. _is the added value endowed on services and products.
a. brand value
b. brand strategy
c. brand equity
d. brand image
Q. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as?
a. perceived esteem
b. esteem
c. energized esteem
d. energized similarities
Q. The model describes how to create intense, activity loyalty relationships with customers.
a. brand positioning
b. brand resonance
c. brand value chain
d. brand identity
Q. Under Keller’s Brand Equity Model For Building A Strong Brand "What do I think or feel about you?" mean
a. brand identity
b. brand meaning
c. brand responses
d. brand relationships
Q. A brand identify is the centring idea of business
a. organisation
b. community
c. personality
d. marketing
Q. A brand is defined as an _.
a. tangible assets
b. intangible asstes
c. long term asstes
d. short term asstes
Q. It is a form of advertising which focuses primarily on helping consumers experience a brand.
a. experiential marketing
b. managemen t marketing
c. one to one marketing
d. cause marketing