Top 150+ Solved Brand Management MCQ Questions Answer
Q. The offering of all brands and the brand lines by a particular company is considered as?
a. company portfolio
b. brand line portfolio
c. brand portfolio
d. corporate portfolio
Q. The abililty of the marketing program to affect the customer mind-set will depend on its
a. technonlogy
b. salesperson
c. quality
d. price
Q. In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.
a. relationship marketing
b. permission marketing
c. experiential marketing
d. one to one marketing
Q. Distribution channel's are categorized by number of intermediaries among manufacturers and?
a. employees
b. customers
c. employers
d. producers
Q. This majorly focuses on maintaining the Brand Equity
a. sponsorship
b. modifier
c. brand reinforcemen t
d. branding
Q. The task of any business is to deliver ____________at a profit.
a. customer needs
b. customer value
c. products and services
d. improved quality
Q. The solution to price competition is to develop a differentiated:__________
a. Product, price, and promotion.
b. Offer, delivery, and image.
c. Package and label.
d. International Web site.
Q. Buying goods and services for further processing or for use in theproduction process refers to which of the following markets?
a. Consumer markets
b. Government markets
c. Business markets
d. International markets
Q. Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
a. Sales strategies
b. Marketing concepts
c. Cultural values
d. Brand images
Q. The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
a. distribution chain
b. network chain
c. supply chain
d. promotion network
Q. ______________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
a. Target marketing
b. Psychographic segmentation
c. Product Differentiation
d. Consumer behaviour
Q. The Word "brand" is frequently used as a_____________
a. customers
b. marketing
c. advertising
d. metonym
Q. Advertising to today’s consumers, we need to look beyond the_____________media of print, radio, and television.
a. traditional
b. non - traditional
c. social
d. new