Top 150+ Solved Brand Management MCQ Questions Answer
Q. The cost of an advertisement or a schedule of ads is often based on_______________.
a. CPP
b. CPR
c. CPI
d. CPM
Q. Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
a. Media vehicles
b. Advertising messages
c. Brand
d. Channels
Q. Mainly, chief resource of authority throughout allocation channelis________________
a. company
b. brand
c. distributor
d. customer
Q. Clearness regarding proportions of brands is clarity in
a. functions of brand
b. aspects of differentiation
c. Function & aspect of given options
d. disadvantages of given options
Q. Media strategy is making media decisions based on____________
a. Understanding customers wants and needs
b. The clients wishes
c. Whims of the market
d. Brand awareness
Q. Careful brand management look for to build product or services related tothe_____________
a. target audience
b. cost
c. profit
d. Nature
Q. Branding strategy is also called______________
a. brand architecture
b. branding rate
c. brand earnings
d. brand responsiveness
Q. When companies combine existing brand with new brands, brands arecalled_______________
a. parent brand
b. product extension
c. brand extension
d. sub-brand
Q. Brand which is result of extension in brand or sub-brand is classifiedas______________
a. brand extension
b. sub-brand
c. parent brand
d. product extension
Q. Interactive media can be best described as________________
a. Customized Marketing Messages
b. Marketing Communications Mix
c. Marketing Mix
d. Media that allow two-way messages between company and consumer
Q. Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ______________________ .
a. spendable income
b. savings and assets
c. debts
d. occupation
Q. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
a. Motive
b. Belief
c. Behavior
d. Attitude
Q. The____________is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
a. marketing concept
b. selling concept
c. production concept
d. product concept
Q. The ___________concept holds that consumers will favor those productsthat offer the most quality, performance, or innovative features.
a. product
b. marketing
c. production
d. selling
Q. One traditional depiction of marketing activities is in terms of the marketingmix or four Ps. The four Ps are characterized as being______________
a. product, positioning, place, and price
b. product, production, price, and place
c. promotion, place, positioning, and price
d. product, price, promotion, and place