Top 150+ Solved Brand Management MCQ Questions Answer
Q. The traditional view of marketing is that the firm makes something and then_____________it.
a. sells
b. distributes
c. prices
d. services
Q. …………………refers to a brands objective (functional) attributes in relationto other brands.
a. Brand position
b. Product position
c. Brand relationship
d. Brand position and Product position
Q. …………defines what the brand thinks about the consumer, as per theconsumer.
a. Brand attitude
b. Brand positioning
c. Brand relationship
d. Brand image
Q. …………………includes two aspects of a brand – its associations and itspersonality.
a. Brand attitude
b. Brand positioning
c. Brand relationship
d. Brand image
Q. …………………includes all that is linked up in memory about the brand. Itcould be specific to attributes, features, benefits or looks of the brand.
a. Brand attitude
b. Brand Associations
c. Brand relationship
d. Brand image
Q. …………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.
a. Brand attitude
b. Brand Image
c. Brand Symbol
d. Brand Positioning
Q. ………………….can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.
a. Brand Comparison
b. Cannibalization
c. Positioning
d. Brand Associations
Q. A marketer needs to understand that some ‘general traits’ of a brand nameare:
a. Easy to recognize
b. Easy to pronounce
c. Easy to memorize or recall
d. East to recognise, pronounce, recalls
Q. Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of………..
a. Descriptive Brand Name
b. Suggestive brand name
c. Free Standing brand name
d. Position
Q. Kadak, Xerox, Exxon, Fidji are examples of____________________
a. Free Standing brand name
b. Descriptive Brand Name
c. Suggestive brand name
d. Suggestive and descriptive name
Q. Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examplesof__________
a. Descriptive Brand Name
b. Suggestive brand name
c. Free Standing brand name
d. None of the above
Q. Watches sold as a Jewellery is related to_____________
a. Titan Raga
b. Tanishq
c. Swatch
d. GoldPlus
Q. Vaseline- petroleum jelly sold as lip salve and moisturizer, is an exampleof_____________
a. Benefit related positioning
b. Positioning by usage occasion and time of use
c. Category related positioning
d. Price Quality positioning
Q. “Jod jo tootega nahin” tagline is related with brand……
a. M-Seal
b. Fevikwik
c. Fevicol
d. Ambuja cement
Q. Lifebuoy – kills the germs you cannot see, is an exampleof_____________________
a. Emotional benefit related to positioning
b. Functional benefit related positioning
c. Usage occasion related to positioning
d. Health-related positioning