Top 150+ Solved Brand Management MCQ Questions Answer
Q. Match the correct1. Close up i. Fresh2. JK Tyres ii. Caring3. J&J iii. In control4. Liril iv. ConfidentOptions:
a. 1(ii), 2(iii), 3(i), 4(iv)
b. 1(ii), 2(iv), 3(i), 4(iii)
c. 1(iv), 2(iii), 3(ii), 4(i)
d. 1(ii), 2(iii), 3(iv), 4(i)
Q. Which is not an example of Positioning by usage occasion and time ofuse?
a. Listerine – night time rinse
b. Nescafe – Great start to the morning
c. NIIT (Inspired……life begins at NIIT)
d. Domino’s (When families are having fun)
Q. marketing is a process which aims at _________________
a. production
b. profit making
c. satisfaction of customer needs
d. selling products
Q. Marketers often use the term_________________to cover various groupingsof customers
a. buying power
b. demographic segment
c. people
d. market
Q. select an appropriate definition of want___________________ .
a. consumer needs
b. needs backed by buying power
c. needs directed to the product
d. basic human requirements
Q. The key customer markets consists of ______________
a. Government markets
b. Business markets
c. Consumer markets
d. All of the above
Q. ….…….......buy products & _________________use product
a. consumer & customers
b. buyers & sellers
c. buyers & customers
d. customers & consumer
Q. ___________reflects the sum of the perceived tangible & intangible benefits& costs to customers.
a. customer satisfaction
b. customer value
c. customer delight
d. none of the above
Q. Testing before launching a product launching a product is known as.…,………….
a. Acid test
b. Concept testing
c. Market test
d. test marketing
Q. ____________is a way of describing audience based on factors such asage, gender, education level, town class, income etc.
a. Demographic
b. Psychographic
c. Socio-economic
d. Infographics
Q. ________________is a way of describing audience based on the their lifestyle, attitudes, aspirations, habits etc.
a. Demographics
b. Psychographics
c. Socio-economic
d. Infographics
Q. ________________is the acquisition of goods and services by the seller orindustrial user for the purpose of resale
a. selling
b. assembling
c. buying
d. tr
Q. A____________is an elaborated version of the idea expressed in consumerterms
a. new idea
b. product concept
c. product idea
d. test brand
Q. NPD Stands for _________________
a. national production division
b. new product department
c. new product design
d. new product development
Q. A______________is a detailed version of the idea stated in meaningfulconsumer terms
a. product concept
b. product idea
c. product feature
d. product image