Top 150+ Solved Brand Management MCQ Questions Answer
Q. Marketing myopia related first paper published in 1960 in the ..........
a. international business review
b. forbes magazine
c. harvard business review
d. oxford university press
Q. A large amount of ___________advertising is for retailers, local businessesand for promotions.
a. news paper
b. magazines
c. radio
d. Television
Q. marketing buzz means means....…………….
a. Demarketing
b. Pricing
c. Product Development
d. Promotion
Q. Companies are exploring the_____________for communicating theiradvertising message because of its several attractive features and advantages.
a. television
b. newspaper
c. radio
d. new media
Q. The advertising industry is passing through a transition phase with theemergence of the ______________media.
a. television
b. online
c. interactive
d. information
Q. New media is very cost-effective when compared to the traditional mediaand is highly _______.
a. reliable
b. requted
c. resourceful
d. result-oriented
Q. The __________is the biggest possible medium and has the quickest andthe deepest reach throughout the globe.
a. web
b. TV
c. radio
d. Outdoor
Q. Digital technology is changing the way_______relate to products andmarkets.
a. manufactures
b. consumer
c. Dealers
d. Industry
Q. Marketers often use the term__________to cover various groupings ofcustomers.
a. people
b. buying power
c. demogrphic
d. Segment market
Q. Inside sales is known as______________
a. Direct marketing
b. social marketing
c. tele-marketing
d. viral marketing
Q. which is the future of of direct marketing .....…………...
a. one to one communication
b. open dialogue
c. personal relationship
d. Personal relation, open dialogue and one to one communication
Q. Tele marketing is a part of ...……………….
a. direct marketing
b. relationship marketing
c. social marketing
d. viral marketing
Q. A cluster of complementary goods and services across diverse set ofindustries is called as_______________
a. market place
b. meta market
c. market space
d. resource market