Top 150+ Solved Brand Management MCQ Questions Answer
Q. advertising affords the marketer the ability to engage the consumer in adirect and personal way_________________.
a. Interactive
b. Contextual
c. Traditional
d. Website.
Q. One of the key tasks of marketers is and to create consumerperceptions that the product is worth purchasing______________.
a. To make products easily visible and available
b. To promote sales of products
c. To differentiate their products from those of competitors
d. To do marketing surveys
Q. technology is changing the way consumers relate to products andmarkets______________
a. Information
b. New
c. Digital
d. Cyber
Q. e-Tailing will have to co-exist with ________________retailing.
a. e-Commerce
b. traditional
c. mobile
d. integrated
Q. ____________the appropriate market segment has become ever moreimportant when carrying out e-branding campaigns.
a. Segmenting
b. Positioning
c. Targeting
d. Implementing
Q. Creating and securing a brand name in the physical world requiresextensive marketing___________. .
a. Research
b. strategy
c. effort
d. media
Q. Online marketing of all types offers superior measurability and trackabilityin comparison to traditional_________________
a. media
b. tactics
c. research
d. information
Q. Digital branding, in general need to have the consumer- specific orientationaddressed to consumers in a_____________context.
a. geographic
b. natural
c. confined
d. cultural
Q. What is the last stage of the consumer decision process?
a. problem recognition
b. post purchase behaviour
c. alternative evaluation
d. Purchase
Q. Media are the bridges that carry messages back and forth between companies and __________
a. consumers
b. customers
c. prospects
d. influencers.
Q. The challenge of media planning is becoming greater because the numberof ways to send brand messages is_____________.
a. decreasing
b. complicated
c. increasing
d. competitive
Q. Media planners begin their work by doing media____________
a. research
b. message
c. buying
d. selling
Q. markets are made up of members of the distributionchain________________
a. Consumer
b. Business-to-business (industrial
c. Institutional
d. Channel