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Bachelor of Management Studies (BMS)
International Marketing
Q. A strong orientation toward the home country is an indication of (Solved)
1. ethnocentricity
2. polycentricity
3. egocentricity
4. none of the above
a. ethnocentricity
Related Topics
→ Brand Management
→ Indirect Tax
→ International Finance
→ Media Planning and Management
→ Export Marketing
→ Cost Accounting
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