Top 250+ Solved International Marketing MCQ Questions Answer
Q. Which of the following is not an International Financial Institution
a. ICICI
b. IMF
c. IDA
d. World Bank
Q. What one of the following is not the advantage of MNCs to the host country
a. Increase in social activities
b. increase in economic activities
c. Utilisation of natural resource
d. R&D efforts enhance
Q. In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections?
a. Political
b. Legal
c. Political and economic and legal
d. Political and environmental
Q. An 'industry recipe' can be defined as:
a. An accepted pattern of operating and competing
b. A tactic for anticipating a competitor's next move
c. The hidden competences that are difficult to imitate
d. A strategic group
Q. Typically, profits are highest in which stage of the industry life-cycle?
a. Introduction
b. Growth
c. Maturity
d. Decline
Q. The corporate culture of a firm is more effectively carried to the managers who are
a. Host country nationals
b. Home country nationals
c. Third country nationals
d. all
Q. Posting of home country nationals for all key management positions throughout theglobe is supported by:
a. Geocentric staffing model.
b. Polycentric staffing model.
c. Ethnocentric staffing model.
d. all
Q. Which of the following is NOT a business opportunity generated by globalization?
a. Access to low cost labour.
b. Cheap International transport.
c. Currency crises.
d. all
Q. With the globalization of markets, the tastes and preferences of consumers world-wide are:
a. Converging upon a global norm.
b. So different that they can be ignored by international organizations.
c. Becoming similar to the tastes and preferences of American consumers.
d. Being encouraged by multinational organizations to become increasingly similar.
Q. The main advantage of a differentiation strategy in international markets lies in that:
a. The focus is taken away from price.
b. Imitators cannot reduce margins.
c. It enables brand stretching and extension.
d. Consumers in foreign markets pay less for the same product.
Q. Simple Global strategy is used in
a. High geographically concentrated strategy & low coordination of activities
b. Low geographically concentrated strategy & high coordination of activities
c. Any of them
d. none
Q. The correct components of the 7-S framework are:
a. Shared values, synergy, systems, strategy, style, staff and structure.
b. Structure, strategy, shared values, style, staff, skills and systems.
c. Strategy, synergy, shared value, standardization, skills, staff and structure.
d. Standards, strategy, style, staff, skills, systems and security.
Q. Most international trade today is classified as trade in
a. Agricultural products
b. Services
c. Manufactured products
d. Dairy products
Q. Export Promotion Organization undertake export marketing communication by-
a. Advertising
b. Sales promotion
c. Public relations
d. All above