Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. Several characteristics are especially important in influencing an innovation’s rate ofadoption. _________ is the degree to which the innovation may be tried on a limited basis.
a. relative advantage
b. synchronization
c. compatibility
d. divisibility .
Q. If a company makes products and services for the purpose of reselling or renting them toothers at a profit or for use in the production of other products and services, then the company is selling to the:
a. business market. .
b. international market.
c. consumer market.
d. private sector market.
Q. All of the following are among the primary differences between a business market and aconsumer market EXCEPT:
a. purchase decisions to satisfy needs. .
b. market structure and demand.
c. the nature of the buying unit.
d. the types of decisions and the decision process involve
Q. The business marketer normally deals with _____________ than the consumer marketerdoes.
a. far greater but smaller buyers
b. far greater and larger buyers
c. far fewer but far larger buyers
d. far fewer and smaller buyers
Q. When demand comes (as it does in the business market) from the demand for consumergoods, this form of demand is called:
a. kinked demand.
b. inelastic demand.
c. cyclical dema
d. Derived deman
Q. That business markets have more buyers involved in the purchase decision is evidence ofwhich of the following characteristic differences between business and consumer markets?
a. market structure and demand
b. the nature of the buying unit .
c. types of decisions made
d. type of decision process itself
Q. The place in the business buying behavior model where interpersonal and individualinfluences might interact is called the:
a. environment.
b. response. .
c. stimuli.
d. buying center.
Q. In a _______________, the buyer reorders something without any modifications.
a. habitual rebuy
b. straight rebuy .
c. modified rebuy
d. new task buy
Q. In a _______________, the buyer wants to change something about productspecifications, prices, terms, or suppliers.
a. habitual rebuy
b. straight rebuy
c. modified rebuy .
d. new task buy
Q. When a firm buys a product or service for the first time, it is facing a:
a. habitual rebuy situation.
b. straight rebuy situation.
c. modified rebuy situation.
d. new task situation. .
Q. The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?
a. modified rebuy .
b. new task buying
c. straight rebuy
d. indirect rebuy
Q. The decision-making unit of a buying organization is called its _____________: all theindividuals and units that participate in the business decision-making process.
a. buying center .
b. purchasing center
c. bidding center
d. demand-supply center
Q. The stage of the business buying process where the buyer describes the characteristics andquantity of the needed item is called:
a. problem recognition.
b. general need description. .
c. product specification.
d. proposal solicitation.
Q. If a buying team is asked by the purchasing department to rank the importance of reliability,durability, price, and other attributes of an item, then the team is going through a business buying process stage called:
a. problem recognition.
b. general need description. .
c. product specification.
d. proposal solicitation.
Q. ________________ is the stage of business buying where an organization decides on andspecifies the best technical product characteristics for a needed item.
a. problem recognition
b. general need description
c. product specification .
d. proposal solicitation