Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed a(n):
a. rule.
b. attitude. .
c. belief.
d. cue.
Q. ___________ puts people into a frame of mind of liking or disliking things, of movingtoward or away from them.
a. a rule
b. an attitude .
c. a belief
d. a cue
Q. Which of the following is NOT one of the five stages of the buyer decision process?
a. need recognition
b. brand identification .
c. information search
d. purchase decision
Q. According to the buyer decision process suggested in the text, the first stage is characterizedas being one of:
a. awareness.
b. information search.
c. need recognition. .
d. demand formulation.
Q. The buying process can be triggered by a(n) __________ when one of the person’s normalneeds—hunger, thirst, sex—rises to a level high enough to become a drive.
a. awareness
b. external stimuli
c. internal stimuli .
d. experiential motivation
Q. The stage in the buyer decision process in which the consumer is aroused to search formore information is called:
a. information search. .
b. evaluation of alternatives.
c. search for needs.
d. perceptual search.
Q. The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer wouldhave obtained the information by using a(n):
a. personal source.
b. commercial source.
c. informative source.
d. experiential source.
Q. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. These two factors are best described as being:
a. the cost and availability of the product.
b. the attitude of others and the cost of the product.
c. the availability of the product and unexpected situational factors.
d. the attitude of others and unexpected situational factors. .
Q. With respect to post purchase behavior, the larger the gap between expectations and performance:
a. the greater likelihood of re-purchase.
b. the greater the customer’s dissatisfaction. .
c. the less likely the consumer will be influenced by advertising.
d. the less likely the consumer will need sales confirmation and support.
Q. Cognitive dissonance occurs in which stage of the buyer decision process model?
a. need recognition
b. information search
c. evaluation of alternatives
d. post purchase conflict .
Q. The _________________ is the mental process through which an individual passes from firsthearing about an innovation to final adoption.
a. adoption process .
b. consumption process
c. innovation process
d. new product development process
Q. All of the following are part of the adoption process that consumers may go through whenconsidering an innovation EXCEPT:
a. awareness.
b. process. .
c. interest.
d. trial.
Q. With respect to adopter categories, the _______________ are guided by respect, are theopinion leaders in their communities, and adopt new ideas early but carefully.
a. seekers
b. innovators
c. early adopters .
d. early majority
Q. With respect to adopter categories, the ___________________ are skeptical and they adoptan innovation only after a majority of people have tried it.
a. early adopters
b. early majority
c. late majority .
d. laggards