Top 250+ Solved Service Marketing MCQ Questions Answer
Q. Which of the following is a key building lasting relationship with consumers?
a. Price of the product
b. Need recognition
c. Customer satisfaction
d. Quality of product
Q. …………… are the services which are connected to the period to which the product are purchased fromthe seller
a. Tangible service
b. Intangible service
c. Professionalservice
d. None of these
Q. The term marketing refers to
a. New product concepts and improvement
b. Advertising and promotion activities
c. A philosophy that stresses customer values & satisfaction
d. Planning sales campaigns
Q. Which of the following takes place at retailers end?
a. Promotion
b. Placing
c. Pricing
d. Exchange
Q. If the customers views service as ……………. They care more about price than provider.
a. Heterogeneous
b. Homogeneous
c. Both A & B
d. None of the above
Q. Holistic marketing for services demands
a. External marketing
b. Internal marketing
c. Interactive marketing
d. All of the above
Q. ………….. Is about the normal work of creation, pricing, distribution, and promotion of service tocustomers.
a. External marketing
b. Internal marketing
c. Interactive marketing
d. All of the above
Q. ………….. is about motivating and training employees to serve customers well
a. External marketing
b. Internal marketing
c. Interactive marketing
d. All of the above
Q. As per service-quality model, the capacity to complete the promised service accuratelt and dependably is ……………
a. Responsiveness
b. Reliability
c. Assurance
d. Empathy
Q. As per service quality model, the willingness to assist customer and offer prompt service is ……………
a. Responsiveness
b. Reliability
c. Assurance
d. Empathy
Q. At customer service interface, company intends to manage a relationship with a customer through
a. Technology
b. People
c. Both a & b
d. None of the above
Q. Service firms can increase quality control by
a. Making investment in good hiring
b. Standardize the service performance process
c. Monitor customer satisfaction
d. All of the above
Q. Digital marketing is often referred to as ……………
a. Online marketing
b. Internet marketing
c. Web marketing
d. All of the above