Top 250+ Solved Service Marketing MCQ Questions Answer
Q. In effective target, marketers should focus on
a. Market segmentation
b. Market targeting
c. Marketing positioning
d. All the above
Q. The companies that targets market very narrowly is called
a. Mass marketing
b. Segmented marketing
c. Niche marketing
d. Micro marketing
Q. Branding is concerned with …………… component of four ‘P’.
a. Promotion
b. Product
c. Place
d. Price
Q. ………….. is the process of evaluating each market segment’s attractiveness and selecting one moresegment to enter
a. Mass marketing
b. Market segmentation
c. Market targeting
d. Market positioning
Q. Another word for complete segmentation is
a. Macro marketing
b. Micro marketing
c. Niche marketing
d. Mass marketing
Q. Micro marketing includes
a. Segment marketing and niche marketing
b. Mass marketing and demographic marketing
c. Local marketing and individual marketing
d. Individual marketing self marketing
Q. ………….. is any direct interaction between a service provider and customers
a. Service encounter
b. Service Gap
c. Service quality
d. Supplier Gap
Q. SERVQUAL model was developed and implemented by the ……………..
a. Valarie Zeithamal
b. A Parasuraman
c. Leonard Berry
d. All of these
Q. …………… is a diagram/ map that visualize a service offering accurately
a. Service blueprint
b. Service action
c. Service recovery
d. None of these
Q. Service blueprint first introduce by
a. Len Berry
b. Booms & Bitner
c. Philip kotler
d. G.Lynn shostack
Q. To introduce the new products to world of consumers is the main goal of ……………
a. Entertainment
b. Advertising
c. Boost the sales
d. Online marketing
Q. Advertisement is a type of ……………
a. Outdoor marketing
b. Indirect marketing
c. Share marketing
d. Relationship marketing
Q. The extended Ps of service marketing mix is
a. People, product, place
b. Price, physical evidence, promotion
c. Physical evidence, process, People
d. Product, process, physical environment
Q. What is the basic property of a service which makes it different from a product?
a. Shape
b. Size
c. Very expensive
d. Intangibility
Q. The solution to price competition is to develop a differentiated
a. Product, price and promotion
b. Offer, delivery & image
c. Package & label
d. International website