Top 250+ Solved Service Marketing MCQ Questions Answer
Q. Services Marketing is an attractive field of study for India because:
a. Services contribute to more than half of India’s GDP
b. Services are delivered by more than half of India’s population
c. Services are more important than agriculture and manufacturing
d. All of the above
Q. Is services are low price sensitive
a. Incorrect
b. Correct
c. Somewhat Correct
d. None of the above
Q. Who is the father of Modern
a. Peter Drucker
b. Philip Kotler
c. Lester Wunderman
d. Abraham Maslow
Q. In information Process type of services, informations act as
a. Product
b. Service
c. Information
d. Nothing
Q. is about employees skills in serving the client.
a. External marketing
b. Internal marketing
c. Interactive marketing
d. All of the above
Q. is about the normalwork of creation, pricing,
a. Externalmarketing
b. Internal marketing
c. Interactive marketing
d. All of the above
Q. If the customers view service as they care more about price than provider.
a. Heterogeneous
b. Homogeneous
c. Both a and b
d. None of the above
Q. During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for thereplacement product to show up
a. Social
b. Procedural
c. Interactional
d. Distributive
Q. is an example of a service where the customer typically goes to the service
a. Taxi Service
b. Credit Card Company
c. Theatre
d. House Painting
Q. . has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment
a. Multi-site expansion
b. Sub-contracting
c. Franchising
d. Company-owned expansion
Q. Service failures involving problematic customer include .
a. Un cooperative customers
b. Breaking company policies
c. Verbal and physical abuse
d. All of the above
Q. Services that do not meet customer expectations are called:
a. Service failures
b. Critical incidents
c. Servuction failures
d. Service recovery