Top 350+ Solved Retail Management MCQ Questions Answer
Q. A concept in retailing that helps explain the emergence of new retailers is called the_______________ hypothesis.
a. retail life cycle
b. wheel-of-retailing
c. service-assortment
d. Product life cycle
Q. Merchandising and display are an important part of the marketing plan and should have areasonable budget allocated, even for a retailer operating on a ..........
a. corner.
b. dime.
c. limit.
d. Shoestring.
Q. A retailer’s ______________ is the key to its ability to attract customers.
a. location.
b. pricing system.
c. promotion system.
d. Store personnel.
Q. Which of the following is NOT an example of non-store retailing?
a. mail order.
b. party plan
c. department store
d. Catalogue shop.
Q. In retailing there is a direct interaction with-------
a. producer
b. customer
c. wholesaler
d. all of these
Q. Retailing is a marketing function which ----
a. sells products to other business
b. sells products to a company that resells em
c. sells products to final consumers
d. sells products for one’s own use
Q. Retailer is a person who sells the goods in a---------.
a. large quantities.
b. small quantities.
c. both a & b.
d. none of these.
Q. The main objective of the management is--------.
a. profitability.
b. sales growth.
c. return on investment
d. all of these.
Q. In retailing there is a direct interaction with-------.
a. producer.
b. customer.
c. wholesaler.
d. all of these.
Q. Retailing creates-------.
a. time utility.
b. place utility.
c. ownership utility.
d. all of these.
Q. ---------activities performed by the retailers.
a. assortment of offerings.
b. holding stock.
c. extending services.
d. all of these.
Q. The term stakeholders which includes-------.
a. stock holders.
b. consumers.
c. suppliers.
d. all the above.
Q. ------represents how a retailer is perceived by consumers and others.
a. image.
b. sales.
c. profit.
d. none of these.