Top 350+ Solved Retail Management MCQ Questions Answer
Q. Which of the following is a recommended strategy for retailers when consumers select theoutlet first and the brand second?
a. Appropriate pricing
b. Brand availability advertising
c. Brand image management
d. Price special on brands
Q. Which of the following types of retail businesses have unlimited liability?
a. Partnership and sole trader
b. Partnership and private company
c. Private company and sole trader
d. Private company and public company
Q. Any source of products or services for consumers is referred to as a _____.
a. Retail outlet
b. Contact point
c. Transaction point
d. Distribution outlet
Q. The retailer is usually in an excellent position to
a. Make the most profits in the channel
b. Be the channel leader
c. Gain feedback from consumers
d. Co-ordinate the production strategy
Q. Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.
a. Outsourcing
b. Outlet shopping
c. Non-traditional shopping
d. In-home shopping
Q. Which of the following is the major reason consumers give for shopping online?
a. Want product delivered
b. Unique merchandise
c. Price
d. Convenience
Q. Which one of the following is NOT a form of direct marketing?
a. catalogue retailing
b. telemarketing
c. personal selling
d. direct mail
Q. The major reason people give for not shopping on the Internet is _____.
a. Lack of “touch”
b. Security concerns
c. Too difficult
d. Unfamiliar merchants
Q. Expenses that benefit the entire store are called:
a. controllable
b. direct
c. indirect
d. Margin results
Q. Consumers who browse and/or purchase in more than one channel are known as _____.
a. cosmopolitan
b. Multi-channel shoppers
c. multi-taskers
d. Market mavens
Q. In which of the following retailers are salespeople ready to assist in every phase of thelocate-compare-select process?
a. self-service.
b. self-selection.
c. limited service.
d. full service.
Q. The fastest growing segment of retailing is __________.
a. nonstore retailing
b. warehouse stores
c. hypermarkets
d. Category killers
Q. The most important retail marketing decision a retailer has to make is to __________.
a. identify its target market
b. choose the right service response it wants to support
c. select the service mix
d. Develop a nice store atmosphere
Q. __________ includes all of the activities involved in selling goods or services to thosewho buy for resale or business use.
a. retailing
b. wholesaling
c. bartering
d. Purchasing