Top 250+ Solved International Marketing MCQ Questions Answer
Q. An 'industry recipe' can be defined as:
a. An accepted pattern of operating and competing
b. A tactic for anticipating a competitor's next move
c. The hidden competences that are difficult to imitate
d. A strategic group
Q. Typically, profits are highest in which stage of the industry life-cycle?
a. Introduction
b. Growth
c. Maturity
d. Decline
Q. Which of the following industries is least likely to follow the conventional life-cycle model?
a. Software development
b. Coal mining
c. Insurance broking
d. Hairdressing
Q. Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as:
a. The threat of substitutes
b. The power of complementors
c. Seller power
d. Government regulation
Q. The Six Forces framework is based on the principle of:
a. Resource-based view
b. Conduct - structure - performance
c. Econometrics
d. Structure - conduct – performance
Q. In the Six Forces, the 'threat of new entrants' relates to:
a. Barriers to entry
b. Substitutes
c. Switching costs
d. Buyer power
Q. An industry characterized by irregular patterns of stability, rapid technological change, high uncertainty and global competition can be described as:
a. Hypercompetitive
b. Hyperactive
c. Atypical
d. Co-optive
Q. A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:
a. The Trojan Horse
b. The Icarus Paradox
c. The Prisoner's Dilemma
d. The Icarus Dilemma
Q. In the context of environmental analysis, 'munificence' means:
a. The extent to which resources are freely available to support firms in an industry and enable them to grow
b. The extent to which it is diverse
c. The extent to which it is stable or turbulent
d. The extent to which the industry follows the conventional life-cycle stages.
Q. What are most trade policies driven by?
a. Conflicts of interest between nations.
b. Conflicts of interest within nations.
c. Disagreements regarding who should produce certain products.
d. Disagreements on the prices of major commodities.
Q. How is international trade policies governed?
a. By the IMF.
b. They are not governed by anyone.
c. By the GATT.
d. By the U.N.
Q. Regionalism is:
a. The grouping of countries into regional clusters based on eographic proximity.
b. An international management orientation.
c. A protectionist policy created to exclude third world countries from certain forms of international trade.
d. An international management orientation and a protectionist policy created to
Q. In 2003, the US had the largest total amount of imports from and exports to
a. Chin
b. Mexico.
c. Canada.
d. Germany.
Q. In its most basic form, the gravity model says that the most important factors that describe the amount of trade between countries are
a. the cultural affinity between the countries and the existence or lack of a common language.
b. the tariff barriers between the countries and the costs of transportation.
c. differences in wages and technology between countries.
d. the amount that the countries produce and the distance between them.
Q. Evidence shows that
a. the effect of borders is not important when comparing international trade with trade between regions within a country.
b. the amount of trade that a country undertakes is not related to its geography.
c. the amount of trade between countries is not related to the cultural affinity between the countries.
d. countries farther apart have less trade between them on average.