Top 250+ Solved International Marketing MCQ Questions Answer
Q. The North American Free Trade Agreement
a. has reduced the usefulness of the gravity model.
b. has shown that international borders no longer affect the amount of trade between countries.
c. has reduced tariffs and other trade restrictions among British Columbia, Manitoba and Ontario.
d. has reduced tariffs and other trade restrictions among Canada, Mexico and the US.
Q. While technologies have reduced the negative effect that distance has on trade,
a. the effect of international borders has not been reduced through trade agreements.
b. the effects of the Internet and airplanes on trade have been negligible.
c. political factors have historically been more influential in determining the amount of trade than available technologies.
d. cultural clashes have recently reduced the amount of US trade compared to US trade in 1950.
Q. Which of the following is the last step in marketing research process?
a. Developing the research plan
b. Interpreting and reporting the findings
c. Defining the problem and research objectives
d. Implementing the research plan
Q. Which one of the following research instruments is used to collect information quickly?
a. Mail questionnaires
b. Telephone interviewing
c. Personal interviewing
d. Computer interviewing
Q. In creating research questionnaires, which of the following is good advice for researchspecialist to follow?
a. Use care in the wording and ordering of questions
b. Questions do not have to be arranged in a logical order
c. Ask personal questions in the middle of the instrument
d. Avoid eye contact as it may confuse the respondents
Q. Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?
a. Causal research
b. Observational research
c. Experimental research
d. Exploratory research
Q. Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third Technique?
a. Positive incentives
b. Positive thinking
c. Positive recognition
d. Positive feedback
Q. The top country in terms of marketing research expenditures is
a. The United Kingdom
b. The United States
c. Germany
d. Japan
Q. This kind of information is collected firsthand to answer specific, current researchquestions.
a. Primary data
b. Secondary data
c. Selective data
d. Relevant data
Q. Information that has already been collected for other purposes is called
a. Primary data
b. Principal data
c. Secondary data
d. none
Q. This is not a characteristic of a good test market.
a. Representativeness
b. Self-contained media
c. Expanded trading area
d. Market isolation
Q. When a measuring instrument is able to measure what it purports to, the instrument is
a. Reliable
b. Consistent
c. Stable
d. Valid
Q. The results of American consumers' responses may not apply to foreign consumers. Thisis a problem of
a. Internal validity
b. Specific validity
c. External validity
d. Predictive validity
Q. This step of MIS (marketing information system) development involves the investigationof all users' needs.
a. System analysis
b. System design
c. System implementation
d. System investigation