Top 150+ Solved Agricultural and Rural Marketing MCQ Questions Answer
Q. Segmentation by benefits sought is a type of product-related segmentation:
a. to determine the marketer's effectiveness in satisfying the consumer.
b. used to create a psychographic profile of the benefit of having the product as a common alternative.
c. as a post-consumption evaluation tool.
d. that focuses on the attributes that people seek in a product.
Q. The family life cycle:
a. is a way to apply psychographic segmentation.
b. refers to the process of family formation and dissolution.
c. provides insights into the relationships among age, occupation, income, and housing.
d. is composed of the 11 stages of personal growth from infancy to retirement.
Q. The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
a. identify the specific members of each segment to be able to contact each of them directly.
b. determine the level of resources that must be committed to each segment.
c. evaluate the market potential within each segment.
d. design marketing strategy and tactics to reinforce the firm's image.
Q. Which of the following is part of the demographic segmentation for consumer markets?
a. Age
b. Social grade
c. Lifestyle
d. Personality
Q. The major segmentation variables for rural markets refers to which of the following?
a. Geographic, density, psychographic, behavioural
b. Gender, demographic, psychographic, lifestyle
c. Geographic, demographic, psychographic, behavioural
d. None of the above
Q. To be useful, market segments must be:
a. Measurable and Accessible
b. Substantial and Differentiable
c. Actionable
d. All of the above
Q. All of the following would be ways to segment within the category of behavioural variable segmentation except:
a. occasions.
b. user status.
c. loyalty status.
d. lifestyle.
Q. “Juice in the morning” is an attempt to segment according to which of the following?
a. gender segmentation
b. psychographic segmentation
c. benefit segmentation
d. occasion segmentation
Q. Lifestyle is an example of which type of segmentation variable?
a. psychographics
b. demographics
c. usage
d. behavioural
Q. Loyalty status is an example of which type of segmentation variable?
a. psychographics
b. demographics
c. usage
d. behavioural
Q. Geographic segmentation is about:
a. Dividing consumer groups based on lifestyles.
b. Dividing markets based on location.
c. Understanding the benefit the product has to offer.
d. Dividing consumer groups based on social status.
Q. Lifestyle segmentation is about:
a. Understanding how people live and developing products/services that match that way of life.
b. Dividing the market into distinct groups of buyers
c. Understanding what consumers like or dislike about their life.
d. Developing stylish products for that segment.
Q. Readiness stage and attitude towards product are major segmentation variable in which category?
a. Geographic
b. Behavioural
c. Demographic
d. Psychographic
Q. Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:
a. Geographic segmentation
b. Demographic segmentation
c. Behavioural segmentation
d. Psychographic segmentation
Q. Many rural purchase require
a. social sanction
b. personal authority
c. celebrity endorsement
d. numerous brands