Top 150+ Solved Agricultural and Rural Marketing MCQ Questions Answer
Q. The following service area has great potential in rural markets:
a. Agricultural consultancy
b. Event managements
c. Telecom services
d. All of the above
Q. The pattern of income stream in rural areas is seasonal unlike the fixed monthlyincome in the urban areas which creates a difference in:
a. educational level
b. consumption pattern
c. road connectivity
d. none of the above
Q. Promotion in the rural context has to be:
a. recreational
b. educational
c. endorsed by celebrities
d. precise
Q. The unpredictable income makes the rural consumer highly conservative and
a. value-conscious
b. open-minded
c. adaptable
d. inexperienced
Q. The products which have attained the maturity stage in urban market are in__________ stage in rural market
a. introduction
b. growth
c. maturity
d. decline
Q. Rural market is
a. shandies or haats
b. weekly markets
c. village retail stores
d. set of consumers in rural areas
Q. Rural is a distinct type of market and
a. is similar to the urban markets
b. is not just a poor extension of the urban areas
c. requires the same marketing strategies as urban markets
d. none of the above
Q. The cost and __________ of accessing consumers in a highly widespread rural marketare very different from those involved in reaching urban consumers.
a. logistics
b. understanding
c. labour
d. acceptability
Q. For fast moving consumer goods, rural consumption accounts for __________ sharethan urban.
a. smaller
b. larger
c. same
d. none of the above
Q. While the urban economy thrives mainly on secondary and tertiary activities, the ruraleconomy is driven mainly by primary activities, such as:
a. manufacturing
b. service
c. agriculture
d. agriculture, fishing and forestry
Q. Marketing to urban and rural markets may differ in all of the following ways exceptwhich?
a. Accessibility
b. Content of message
c. Media reach and habits
d. Price combined with utility
Q. Rural consumers may respond better to promotion that is
a. Flashy
b. Aggressive
c. Personal
d. Repetitive