Top 150+ Solved Agricultural and Rural Marketing MCQ Questions Answer
Q. Rural consumers tend to favour no-frills functional products over
a. brand loyalty
b. small unit packaging
c. value for money
d. aggressive sales
Q. Agro-products includes all of the following except
a. Milk powder
b. Fruits
c. Vegetables
d. Corn flakes
Q. Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:
a. Public relations
b. Management consultancy
c. Agricultural consultancy
d. Operations consultancy
Q. Rural literacy level that was 25% before independence has now improved to:
a. 55%
b. 60%
c. 64%
d. 70%
Q. In many products, rural consumption now accounts for a larger share then urban,especially for:
a. Washing soaps
b. Washing machines
c. Microwave
d. Refrigerator
Q. To increase awareness of products and services among rural consumers, there needsto be an increase in
a. rural infrastructure
b. penetration of mass media
c. agricultural research
d. population mobility
Q. Mobility of rural population to urban areas, metro cities and foreign countriesintensifies incomes and, hence,
a. purchasing power of rural people
b. education of rural people
c. connectivity of rural people
d. decision making of rural people
Q. ______________ developments in agriculture results in overall rural development
a. Cultural
b. Social
c. Technological
d. Political
Q. The unpredictable income makes the rural consumer
a. decisive
b. highly conservative
c. open to change
d. impulsive
Q. Which product feature can be used to attract rural consumers?
a. functionality
b. high-tech
c. appearance
d. size
Q. In India, which institution takes care of the agriculture and rural development creditneeds?
a. IDBI
b. NABARD
c. RBI
d. FCI
Q. What is the role Haats in villages?
a. Contact point for durable goods only
b. A political platform for politicians
c. A place for cultural programmes
d. An opportunity for buying daily necessities
Q. One of the various transformations the rural markets are witnessing in thechangingmarketing scenario:
a. Rising mass media
b. Improved literacy
c. Improved marketing efforts
d. All of the above