Top 150+ Solved Agricultural and Rural Marketing MCQ Questions Answer
Q. The Government of Indiaunder its ambitious project called Digital Village aims to
a. enable healthcare service in every village
b. provide internet connectivity for mass use
c. provide telecommunication services in every village
d. provide fertilizers to all farmers
Q. The pattern of income generation in rural areas based on agriculture is
a. seasonal
b. reliable
c. fixed
d. regular
Q. One of the 4 As of rural marketing is:
a. Accommodate
b. Accelerate
c. Availability
d. Accountability
Q. Joint distribution by non-competing companies to rural areas is practices to:
a. save time in reaching the villages
b. share cost of distribution
c. establish direct contact with customers
d. none of the above
Q. Which of the following is not included under Bharat Nirman?
a. Irrigation
b. Rural roads
c. Rural telecommunication
d. Education
Q. Rural markets remain untapped because of three Ds – Distance, Diversity and___________________.
a. Density
b. Dispersion
c. Dissemination
d. None of the above
Q. Emerging trend in rural marketing include
a. Internet marketing
b. Retailing
c. Wholesaling
d. None of the above
Q. Haats and melas form an integral part of the rural consumer's ...................... patterns.
a. working
b. shopping
c. daily
d. none of the above
Q. ______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc
a. Melas
b. Haats
c. Dashavtars
d. none of the above
Q. The manufacturer has to ensure price compliance in rural markets either
a. through promotional campaigns
b. by ensuring the availability of products
c. by timely distribution
d. all of the above
Q. Making small unit packages of products is only one of the options for the rural market and it should be
a. generalised across all product categories
b. generalised across product categories with caution
c. generalised only for fast moving consumer goods
d. none of the above
Q. For the rural market, the _______________ of the product should be enhanced insteadof appearance.
a. description
b. promotion
c. functional utility
d. none of the above
Q. Instead of high-priced value-added products, the rural consumers prefer
a. functional products
b. low cost products
c. small unit packaging
d. all of the above
Q. Rural markets imply complex logistical challenges that show up as
a. opportunity for retailing
b. good prospect for wholesalers
c. high distribution costs
d. none of the above